Before the Time

Founded by a German student whose greatest hobby was car spotting.

One day, when he wanted to buy a new watch, he couldn't find one that he liked and was affordable at the same time, even after hours of searching.


Bored with this, he went outside to spot the rare white Audi RS7 in his city.

On this day, he was lucky because he was able to shoot not only the RS7, but also a yellow R8 in full focus.
Looking at the shots, he was quite fascinated by the huge 21-inch rims of both cars.


Suddenly he remembered today's search for his new wristwatch - and at that moment the idea of a watch in the style of a car rim occurred to him.

A quick online search revealed that similar watches already existed, but not in the design and quality he would have liked. Talking to friends quickly resulted in a lot of interest in a high quality version of these rim watches.


Convinced of his idea, he decided to take this on a new level and started talking to potential producers and ordered a first series of models using his last savings from his student loan.

How it's going

In the last months and years we could make hundreds of car lovers happy.
This has allowed us to share the original fascination that created these watches in the first place, in over 21 countries. We are thrilled to have you join us on this journey.

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